If I'm not mistaken its Global Branding Strategy and Global brand Positioning that most widely viewed. Besides Emotional Aspect of Branding is also under consideration.
One important topic is the attuning of brands to local cultural values, visions and believe systems - three parameters that influence, among other parameters, the construction of relations of trust between potential clients or consumers and a brand.
This is one of the main research issues in crosscultural marketing as well as in cultural semiotics applied to organizational communication (lato sensu).
What about segmenting consumer profiles, what pertinent indicators exist and what
new develpments can be expected in near future
The question of authenticity and provenance is significant (regulation of the fake).
i just got my dissertation title approved:
i am looking at the factors influencing the global brand purchase likelihood , in the presence of a local brand
- Badges
- Science topic
- Similar topics
- Publishing