There have been many proponents of the concept of political branding which is basically an amalgamation of the dual concepts of politics and branding. Question is, what all activities and events as practiced and performed by the political parties and leaders would qualify to be considered under the concept of political branding? Asking this question so as to understand how well the concept of political branding could be understood in terms of these of activities.
what all activities and events as practiced and performed by the political parties and leaders would qualify to be considered under the concept of political branding?
The answer is based on your view towards the meaning and interpretation of political branding iself. Although I agree at some point, during my recent years as student of political science, the meaning of political branding is somehow : Politics + Branding. Dominated by economic theories and approach (How to sell "a product" that can and want to be bought by the general public)
I have limited knowledge, but I'll be glad to help as best I could. For me, political branding is a continous process that can't be interpreted as a single-separated action, such as; advertisement or political campaign-tour, or even money politics.
Its more like of an accumulative process that been done by party politics in creating a snowball effect for the long run. Like the consistency of ideological stances that could appease loyal supporters, political decisions, the quality of its cadree and political candidates that enrolls in political election.
Hope this help
For some scholars, political branding is the lens by which all the communications pass (look to Marland (2016, etc)). Or Needham (2005) proposes that a party who forms the government can use those resources to reinforce his own brand. We can imagine how policies can become a way to reinforce a certain element of the brand of the party.
So in a way, I would say that every activities of a party/government has the potentiel to reinforce a brand or modify it, whenever the party does it consciously or not.
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