A qualitative research methodology is a systematic approach to gathering and analyzing non-numerical data to understand people's experiences, perspectives, and social phenomena. It involves techniques such as interviews, observations, and document analysis to uncover underlying meanings and patterns. Qualitative research provides a detailed and context-specific understanding, contributing to a more profound knowledge of individuals, groups, and social dynamics. Here are some helpful textbooks.
Creswell, J. W., & Poth, C. N. (2018). Qualitative inquiry & research design: Choosing among five approaches (4th ed.). SAGE. https://us.sagepub.com/en-us/nam/qualitative-inquiry-and-research-design/book246896
Marshall, C., Rossman, G. B., & Blanco, G. L. (2021). Designing qualitative research (7th ed.). SAGE. https://us.sagepub.com/en-us/nam/designing-qualitative-research/book274291
Good luck,
I personally would recommend the the Marshall et al. text, rather than the Creswell & Poth because I find the latter's approach to be too narrow.
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