Dear Fernando Barrenechea

Validating the key dimensions of iconic products is essential in strategic brand management, as it allows for identifying which attributes make a product truly distinctive and valuable to consumers. These dimensions can include design, quality, functionality, brand history, and the emotional connection the product establishes with its audience. By validating these elements through market research, trend analysis, and customer feedback, brands can ensure they are building on a solid foundation that reinforces their identity and competitive position.

Furthermore, validating these dimensions helps guide strategic decisions regarding product evolution, line extensions, or repositioning. An iconic product not only represents a brand's successful past but should also be a platform for its future growth. Therefore, understanding which characteristics consumers truly value allows for maintaining consistency with the brand's essence while adapting to new market demands. Thus, strategic management becomes more precise and aligned with what truly sustains the product's symbolic and commercial value.

I hope this helps.

Thank you very much, for your valuable contribution. I fully agree on the importance of validating these attributes to ensure the relevance and strategic value of iconic products. I’m making progress and will share it with you. Thanks again.

Measuring the value of that symbol in the minds of customers and determining the impact of that symbol and symbolic product in improving business performance