While solving for the electric and magnetic wave components using Maxwell's equations in the free space, I have read that it was assumed that propagation of the wave is in z direction and that all the field components in this direction may be expressed in the form e^(-r*z) where r is a complex number. It is stated that it is a reasonable assumption for any uniform transmission guide. Why is it so?

And what does the term 'propagating in z direction' mathematically mean, with respect to the solution obtained for each field component through variable separable method where the solution is in the form of the product of a separate functions each of which is a function (constant * exponential) of just one independent variable?

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