Should Big Data Analytics be used more for personalising services or improving cybersecurity systems?

Currently, it is assumed that Big Data Analytics is a key tool for both personalising services and strengthening cybersecurity. The dilemma is which of these areas to invest more resources in and what the consequences of these decisions may be.

Companies and institutions face the challenge of choosing a strategy for using big data analysis. Personalisation allows for the creation of more attractive products and services, which leads to an increase in sales and customer satisfaction. On the other hand, investments in cybersecurity are crucial in the face of the growing number of cyberattacks and threats to users' privacy. The challenge is to find a balance between the benefits of better personalisation and the need to ensure data protection. In a world of growing digital threats, organisations must decide whether to invest more in protection against cyberattacks or rather in the development of tools to better tailor products to customer expectations.

In view of this, personalising services through Big Data brings greater business benefits than using it in the area of cybersecurity. Big Data should be used primarily to improve cybersecurity, as this is a fundamental prerequisite for the development of the digital economy. Therefore, the optimal approach requires the simultaneous development of both areas, but with a priority depending on the specifics of the industry.

The issue of the role of information, information security, including business information transferred via social media, and the application of Industry 4.0/5.0 technologies to improve systems for the transfer and processing of data and information in social media is described in the following articles:

THE QUESTION OF THE SECURITY OF FACILITATING, COLLECTING AND PROCESSING INFORMATION IN DATA BASES OF SOCIAL NETWORKING

Article THE QUESTION OF THE SECURITY OF FACILITATING, COLLECTING AND...

APPLICATION OF DATA BASE SYSTEMS BIG DATA AND BUSINESS INTELLIGENCE SOFTWARE IN INTEGRATED RISK MANAGEMENT IN ORGANISATION

Article APPLICATION OF DATA BASE SYSTEMS BIG DATA AND BUSINESS INTEL...

The role of Big Data and Data Science in the context of information security and cybersecurity

Article The role of Big Data and Data Science in the context of info...

Cybersecurity of Business Intelligence Analytics Based on the Processing of Large Sets of Information with the Use of Sentiment Analysis and Big Data

Article Cybersecurity of Business Intelligence Analytics Based on th...

And what is your opinion on this topic?

What is your opinion on this matter?

Please answer,

I invite everyone to the discussion,

Thank you very much,

Best wishes,

I invite you to scientific cooperation,

Dariusz Prokopowicz