"When you think of a researcher, what do you imagine? Someone in a lab coat peering into a microscope? A white-bearded professor taking notes in a silent library? That's what most people think. But you might also have pictured Oprah, Yahoo creator Jerry Yang, or the manager of every major league baseball, football, and basketball team in the worl. Like just about every successful person, the are not only experts in doing researchs, but in using the research of others. In fact, that's part of what makes them successful.  " Those are the opening words in the prologue to The craft of Research ... These words suggest me... Qualitative research versus quantitative research?

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