I'm looking for examples of "product placement" in books, comics and other than television and cinema channels.
Two book examples: Bugari Connection by Fay Weldon & American Psycho by Brett Easton Eillis
In somics: check out supa strikes - a South African Soccer Comic series.
Very easy on comics, because of the visual element, and also you can sometimes spot an ad next to the main text. Just read a load of comics and use your powers of observation. American examples are the most commercial , usually.
Electronic book:
- Hillary Carlip , Find Me I’m Yours , (Sweet' N Low) for Cumberland Packing Corporation - 1.3 miliions dollars
Book:
- Fay Weldon, The Bulgari Connection, (Bulgari) ed. Happer Collins
- Bill Fitzhugh, Cross Dressing
- Carole Matthews, The Sweetest Taboo,
- Cathy's book, ed. Running press
- Gérard de Villiers, SAS, (Vodka Eristoff)
- Vodka Absolut, 1997-1998, works with writer: Mordecai Richter, Don DeLillo, John Irving, Dominick Dunne et Douglas Coupland,
Songs
- Pass the Courvoisier (Rasta Rhymes, 2002)
- Freek-a-leek, mention gin Seagram (Petey Pablo, 2004)
Hope it helps !
Handbook of Product Placement in the Mass Media: New Strategies in Marketing ...
(Mary-Lou Galician).
see our book EAA book chapter on product placement. This is posted on my RG.
all the best,
Brad
and not forget video-games
http://www.forbes.com/sites/insertcoin/2011/09/14/analyst-says-video-game-advertising-will-double-by-2016/#2715e4857a0b3d8b0a3a295f
Product placement is when a company pays to have their product appear in a movie or television program. Almost any time you see a real-world brand product in a Hollywood movie today, it is a paid placement. The movie always makes it a point to get at least a short close-up of the product, logo, etc.
I am not aware of such product placements in fiction books.
There are lots of examples of advertiser sponsored comics, and comic books sponsored by other organisations such as religious and anti - left groups, with a specific message to sell, e.g. A particular view on creation (anti Darwin). I'm not sure whether you want this sort of thing for your research, as an extension of product placement. My monograph ' Comics and the World Wars- a cultural recird'(P
http://www.ilgiornale.it/news/cultura/sponsor-paga-lautore-scrive-e-romanzo-diventa-marca-1077712.html
Thank you all.
I see that is very interesting topic. I will be continue PP in my research.
covert adds? very interesting concept. I was thinking more about the PP in the book.
I just started reading an e-book called "the disciple of Las Vegas" by Ian Hamilton that I got from out local library after seeing a review in one of our national newspapers. I have lost count of the number of luxury products (clothes, jewellery, food and drink...) mentioned by name in the first 5% of the book. I assume that is all product placement, and it is so irritating that I am probably going to stop reading the book.
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