I am planned to do experimental research, but need suggestions for papers in consumer behavior field. Please give me recommendation.
That's good idea you have control and experimental group do comparative study that all I hope soo.
If you like to study consumer satisfaction you can take some ideas from our satisfaction paper.
You may consult the following book:
Kardes, F. R., & Herr, P. M. (2019). EXPERIMENTAL RESEARCH METHODS IN CONSUMER PSYCHOLOGY. Handbook of Research Methods in Consumer Psychology, 3.
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Please provide Book Title and author name
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