I am also interested in these relationships. I believe there is reserach out there but i have not done a review of it myself. I look forward to the replied though.

Excellent subject of study. Since nobody may have thought of before, I doubt there is any ready literature available for you to use.

You might examine the study of persuasion in Social Psychology, Raja.  In particular, there are “dual process models” such as Petty and Cacioppo (1986) Elaboration Likelihood Model and Chaiken (1980) Heuristic Systematic Model.  These models suggest we take one of two paths when presented with a persuasive appeal (e.g., advertisement).  We might take the heuristic / peripheral path which means we use rules of thumb and others ways to minimize our thinking effort to arrive at an attitude (e.g., "oh, people like me like this, so I do”).  Alternatively, we might take the systematic / central path which means we gather and evaluate the evidence.  The latter path could be called skepticism, or critical thinking.  Research generally shows that most people, most of the time, take the heuristic / peripheral path unless the persuasive appeal challenges our world view or self-concept.  However, there is a personality trait that predicts taking the systematic / central path even for things you’re generally inclined towards - Need for Cognition.  “Need for Cognition” is about the same as the “Openness to Experience” factor on the Big Five.  Hope this helps with your project. ~ Kevin