BI is to let the Data speak for themselves, this is all you need to take advantages. 

https://www.researchgate.net/publication/316701334_Preface_Energy_Investments_An_adaptive_approach_to_profiting_from_uncertainties

In my new book, I have used option games as a framework for using quantitative data in analysing the impact a competitor's action has on a firm's value. This involves combining scenarios where two competing firms may take symmetric or asymmetric actions. Under an oligopoly, as in power generation, understanding how one firm's action could influence the strategic position, hence the firm's value, allows the competing firms to formulate strategies that lead to some equilibrium where both firms optimise their positions to achieve some temporal stability.

Business intelligence could also be crucial in negotiation contexts. Knowing the opposing party's interests, "must have", weak spots, or motivation for getting a deal done is half way to potentially structuring an advantageous deal. Such a deal could be mutually beneficial, given that a lopsided deal (particularly among partners) are likely to prove expensive through repetitive renegotiations.  

Trust this helps.

Data Preface: Energy Investments: An adaptive approach to profiti...

According to Abraham Bernstein and others,  Business Intelligence is the use of high-level software intelligence for business applications. Advances over the past decade, in processing power, connectivity, and intelligent technologies have engendered a resurgence of interest in the use of software intelligence for business. More specifically, business intelligence can be defined by the collection of cutting-edge technologies that help to make systems more intelligent. This includes:

• representation, communication, execution, and retrieval of business policies, rules, and processes

• data mining and visualization

• machine learning and knowledge discovery

• information retrieval

• competitive intelligence/analysis

• dynamic pricing

• agents and the Semantic Web

• recommendation and reputation systems

• automated contracting, brokering, and negotiation

Increasingly, customers interface directly with a business’s systems where the level of effective intelligence affects them directly. Business systems also increasingly are interacting automatically with other business systems, which also raises issues of competitive and cooperative intelligence. Additionally, these direct interactions (and the associated collection and use of data) lead to novel opportunities for information systems.

How is the Information Systems research community responding? The field of Information Systems is in a unique position to capitalize on the general interest in business intelligence. In particular, IS research spans both business expertise and expertise in the technologies. Such breadth and synergy are relatively rare in the other research communities that impinge on Business Intelligence.

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The term business intelligence lacks generally accepted definition.

”Business intelligence (BI) refers to the procedural and technical infrastructure that collects, stores and analyzes the data produced by a company’s activities. Business intelligence is a broad term that encompasses data mining, process analysis, performance benchmarking, descriptive analytics, and so on. Business intelligence is meant to take in all the data being generated by a business and present easy to digest performance measures and trends that will inform management decisions.”

”Business intelligence (BI) is a technology-driven process for analyzing data and presenting actionable information to help executives, managers and other corporate end users make informed business decisions.”

BI systems have been used to understand and address data needs such as efficiency and productivity. Now companies use BI to analyze customer behavior, understand market trends, and search for new opportunities. The ability to quickly understand the meaning of data is becoming a competitive advantage.

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Making preassessment of loss or gain experience as well as BI should help. Person learn from experience and errors finally gained through BI.

What a great question. It certainly can be answered many different ways because it is very broad however asking how it ties into competitive advantage narrows it down considerably. I like the term comparative advantage although very similar it adds an important dimension because it requires knowledge of the market and more importantly it is must be sustainable to be worthwhile. In other words it is not the end all to have a comparative advantage maintaining one is.

I would add that in my opinion maintaining a comparative advantage is the most important element for every organization profit or non-profit. I spent over 30 years in business and the last 22 in academia and business and I see very little difference between profit and non-profit. In both cases it is essential to take in more then you pay out and a simple rule to live by. The difference is where we get our revenues and whom we ask for them from. We call them by different names profit/loss or surplus/deficient, equity/fund balance but as the old saying goes a horse of a different color is still a horse.

I have run both profit and non-profit, started both from scratch and studied and published on them and generating business/funds is the most important thing that we must do because it is the fuel that keeps an organization going. How we do this is critical and yes it should be done ethically and morally in both cases (businesses are not exempt). There was a time in our country when having the best products/services, treating our employees and community more then fairly was the standard to judge leaders by and now it has transacted (not transformed) to maximizing profits and share holder value.  I would argue that we have adopted the same standards for the leaders of both profit and non-profit organizations.

Entrepreneurial leadership is what I believe business or organizational intelligence is all about. It is an unselfish problem solving exercise that starts with “you” the customer/client/constituent. If we solve your problems better then our competitors then it will be good for us and then me. To do this we need a comparative advantage and it should be a “wow”. The great products/services/organizations all have one.

How to create a comparative advantage and lead in both profit and non profit organizations is the focus of my book Entrepreneurial Leadership: A Practical Guide To Generate New Business...Angelo