In The Mobile Story (chapter 5) Mark Sample talks about the difficulties of constructing compelling location-based stories. In chapter 4, Jeff Ritchie explains that mobile narratives (especially transmedia narratives) have to be exceptionally rewarding in order to be commensurate with the amount of effort required of the "reader" to follow such narratives. Will authors be willing to construct such difficult narratives if the results risk ephemerality?
It is true that mobile apps nowadays live a relatively short time, which I think definitely prevents the art of mobile narratives for a specific app to develop.
But I think the general forms of art is universal and eternal, namely the art of storytelling through written words, audio and visual content, and all the artists need to do is to find a suitable way to apply their narrative works to a certain app.
Although the result might be ephemeral, there is intrinsic incentive in art itself to tryout new ways of expression, and I think the brilliant works will always be remembered for sure.
Moreover, if the app/interface is designed in a way that really lead the trend and hit the nature of mobile narratives, it will survive, prosper and even evolve itself.
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