I am planning to publish a ready empirical paper that has a new methodological approach in measuring shopping behavior, significant contributions towards theory (theoretical integration) and implications for retail managers. In this regard, can anyone kindly suggest me some of the Q1/Q2 marketing journals options? Moreover, I appreciate if any researcher generously shares their personal experience with any of the Q1/Q2 marketing journal peer-review process, lead-time, etc. Thanks in advance.
Dear Sohel
When you choose a Journal you should consider several things: Indexing (eg ISI Web of Science, Scopus, etc.), journal scope, rejection rate, process duration, etc. For example journals q1 may have rejection rates above 90% and sometimes the review and publication process extends for more than a year. However, if you have excellent material it is worth gamble.
From my personal experience I would recommend two journals.
1) The Journal of Business Research.- Very prestigious. Although it is a general journal in administration, almost 50% of what it publishes is in the area of marketing. It is indexed in ISI Web of Science and in Scopus. In both cases it is Q1. It is monthly.
2) The International Journal of Consumer Studies.- Also indexed in ISI Web of Science and in Scopus. Q2 in Scopus. It is bimonthly.
Samuel has recommended you the Journal of Consumer Research. Very prestigious journal. I have no experience with this journal. Publishing there is a huge success in your career, but I bet the process will be long and demanding.
Good luck in publishing your manuscript
Jorge
See the link below to the Journal of Consumer Behaviour:
http://eu.wiley.com/WileyCDA/WileyTitle/productCd-CB.html
I have published in the Journal of Consumer Research and the process is demanding but rewarding. If you want to publish there, it will likely require additional studies be done during the review process and may take about 3-4 years to get it published. If that sounds like more than you wanted, then the Journal of Retailing is a very good journal and sounds like a good fit for your paper.
If your paper suggests implications for retail managers, you could also choose a highly reputational retail journal. The Journal of Retailing would be the natural choice. Personally, I recently had good experiences with Publishing at the Journal of Retailing and Consumer Services. The peer-review process was efficient and added a lot of value to my paper, and the lead time was amazingly short. Good luck! Of course, I would be interested in receiving your final paper ...
Thank you so much all for your kind reply to my question. I appreciate Jorge Cruz-Cárdenas for his detail answer. Admittedly his suggestion is helping me a lot in selecting a journal. I have noted Karen V. Fernandez personal experience with JCR! Sound like if I want to publish JCR, then I have to wait at least another year or two/three… I also carefully noted Holger J. Schmidt answer. Surely I would be happy enough to send my published paper to all of you.
In a nutshell, I would like to prepare a list of marketing (consumer behavior) journals that recommended most of the scholars in this QA.
1. Journal of Consumer Research
2. Journal of Business Research
3. International Journal of Consumer Studies
4. Journal of Consumer Psychology,
5. Journal of Consumer Marketing
6. Journal of Consumer Behaviour
7. Journal of Retailing
8. Journal of Retailing and Consumer Services
Thank you.
You might would like also to check the current list of journals. This is the link to the full ranking of the journals listed in the subject "Marketing". Download the data and you can easily identify journals within Q1/Q2.
http://www.scimagojr.com/journalrank.php?category=1406&order=sjr&ord=desc
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