- Social media and sports marketing: Examining the motivations and constraints of Twitter users by Chad Witkemper, Choong Hoon Lim, and Adia Waldburger.
- Sports betting marketing during sporting events: a stadium and broadcast census of Australian Football League matches
by Samantha Thomas, Sophie Lewis, Jenny Duong, & Colin McLeod.
- Sports marketing: an examination of academic marketing publication by Richard Shannon.
- Marketing and Football 2012 by Michel Desbordes.