I pursued my doctoral work in the domain of political branding in the context of a developing democracy, India. During my work, I conducted an empirical analysis to establish the relationship between political branding and political participation and other related concepts. The findings of the study do indicate that such a relationship exist, that is, political branding influences political participation. However, the relationship the other way around, that is, political participation influencing political branding left things to be desired. Also, the role of social media, which is quite hyped in an event like an election, was not found to be much as far as influencing voting preferences was concerned. All this got me thinking whether the efficacy of political branding could be similar in a developing democracy like it is in an advanced democracy?
Which is the political branding, a mark, a party, a group affiliation?
It is the political party and its affiliated leaders who contested the election
You might find this book helpful, although it is in the canadian context.
https://www.ubcpress.ca/brand-command
https://www.ubcpress.ca/brand-command
Yes. Russia proved it, using branding, in the US. It was treated theoretically [1], years before, with gerrymandering and other causes external to the voting system -- that, nonetheless, affect the voting results. It is not enough for the voting system to be correct, also online voting. See
[1] Chapter The Witness-Voting System
It is very difficult to exactly specify the factors involved in national elections both in developing and advanced democracies. Although political branding can influence the participants' preferences, there are certain byzantine complexities predominating elections which make it difficult for the researcher to ascertain the true validity of the findings. After all, the world of politics is a context with many interlocking variables that may be manipulated by both internal and external contenders.
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