Hello,
I want to apply an online survey of the attitude/perception for sustainable agricultural products, is it necessary to put a short explanation before the survey on what sustainable agricultural products are or could that generate a bias?
Thanks
It is necessary to explain so that the respondent could understand the context and it helps you get relevant data by reducing the junk that could arise from misinformation.
I think you would have to explain what you mean by "sustainable" agriculture. But honestly, the term "sustainable" itself might engender some bias in respondents.
I'm curious how responses would be different if you replaced "sustainable" with "Salva", and said "Salva Agriculture is an integrated system of plant and animal production practices having a site-specific application that will over the long-term satisfy human food and fiber needs ." .... Would you be willing pay 10% more for products produced by Salva Agriculture? ... Should the government provide subsidies for Salva Agriculture? ...
As Sustainable Agriculture is a little fuzzy subject, it is good start with an explanation of what your understanding is.
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