I would have to say that Creativity is, in its end form, a behavior. Given, however, that behaviors are generally driven by one's attitudes, values, and needs, there is certainly an attitudinal component. In the instance of faculty making the transition from the 'Sage on the Stage' to the 'Guide on the Side', faculty members' attitudes, and the culture of the department or institution surrounding alternative delivery methods in general, will have a tremendous impart on how willing faculty will be to think creatively about instructional delivery and embrace new ideas and technologies. Therefore, it is important for institutions to encourage and reward their faculty members (via tenure decisions and stipends) to embrace alternative, technology-enabled delivery methods because institutions that embrace such new, creative technology-enabled practices are the ones that will flourish.
I will leave you with two easy-to-read resources:
The first is the book, Creative Confidence, by Tom and David Kelley, innovation designers and founders of IDEO, the design school at Stanford. This book reminds us that we all can be creative, to come up with and embrace new ways of doing things, including teaching our students.
The second is one of my recent blogs on MOOCs: their history and where they are going. Toward the end, there is a brief discussion about faculty resistance to such delivery - just me thoughts.
Generally speaking, creativity is a mental phenomenon whereby new and imaginative ideas are turned into reality. As such, creative individuals possess the ability to view the world in unique ways, to find hidden patterns of great complexity, to discover the relationship between unrelated issues, and to resolve complicated problems. Therefore, it can be stated that creativity is an attitude manifested through behavior.