In supply chain management much work has been put into manufacturing philosophies such as Lean, TQM, QRM, six sigma ect. But as digitalization is given more and more attention, which encompass terms like internet of things, industry 4.0, business analytics, predictive analytics and business intelligence; there is a need for conceptualizing these and to develop management tools and principles that aids practitioners to become successful in the big data journey. Big data is a highly emerging research field and therefore I wonder if big data is going to evolve as a philosophy for digitalization and data utilization, and thereby be the digital counterpart to the manufacturing philosophies?