Having relevant research in communication and media studies, particularly in broadcast, is crucial because it addresses the rapidly evolving nature of media technologies, audience behavior, and content production. In-depth studies in this field can offer insights into emerging trends, the impact of digital platforms on traditional broadcast media, and how media shapes public opinion and culture. Collaborative research enhances the depth of analysis by bringing together diverse perspectives and expertise, contributing to more comprehensive findings that can benefit academia, industry, and policy-making.

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