Increasing citation requires the researcher/s to be strategic. Firstly, targeting the most 'appropriate' journal for journal submissions i.e. good Impact Factor and within journal scope - observing 'most read'/'most cited' submissions if that information is available. Secondly - a good idea to target national/international 'industry' and key stakeholder organisations in the discipline. Thirdly - to effectively utilise academic 'social media' - such as ResearchGate - but also the very many alternatives.
I think it is important not to underestimate the benefit to submit the paper to a good open access journal. Scientific articles available in Open Access (OA) model, all other aspects being equal, tend to attract more citations and online attention than articles published in subscription-based journal. Another aspect to consider is that to choose a good title: short, but informative enough, by using the right key words. Also, abstract has to be written well, i.e. all the important aspects of the paper must be reported there. The type of paper may affect the number of citations: review articles are generally more cited, but this is not always the case: the originality and relevance of the chosen subject can be decisive.
Finally, I would not overlook the academic prestige and the number of the authors, for more or less obvious reasons.
To boost your citation count to maximize impact, consider these 10 simple techniques:
Cite your past work when it is relevant to a new manuscript. However, do not reference every paper you have written just to increase your citation count.
Carefully choose your keywords. Choose keywords that researchers in your field will be searching for so that your paper will appear in a database search.
Use your keywords and phrases in your title and repeatedly in your abstract. Repeating keywords and phrases will increase the likelihood your paper will be at the top of a search engine list, making it more likely to be read.
Use a consistent form of your name on all of your papers. Using the same name on all of your papers will make it easier for others to find all of your published work. If your name is very common, consider getting a research identifier, such as an ORCID. You can provide your ORCID in your email signature and link that ID to your publication list so that anyone you email has access to your publications.
Make sure that your information is correct. Check that your name and affiliation are correct on the final proofs of your manuscript and check that the paper’s information is accurate in database searches
Make your manuscript easily accessible. If your paper is not published in an open-access journal, post your pre- or post-publication prints
Share your data.
Present your work at conferences. Although conference presentations are not cited by other others, this will make your research more visible to the academic and research communities. Check out these tips for making the most of your next research conference.
Use social media. Provide links to your papers on social media (e.g., Facebook, Twitter, Academia.edu, ResearchGate, Mendeley) and your university profile page.