Quality of products and processess is very often used in marketing and communication especially. Is there some scientific evidence if and if yes which impact has the form of presentation of quality on perception of product? Declare own product as best on the market is not really creating trust into marketing, but when and how should companies use labelling schemes, awards, certificates to create higher credibility of products. Commen sense is clear, but is there some scientific evidence?
Bilal Khan
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Bilal Khan
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