Looking forward the development of a trust domain ontology for higher education institution as a case. Could anyone had any sample research methods used for the concept identification?
Can I encourage you to consult Dr Angela Ayios' work on trust. She used a deep ethnographic approach of trust and I personally value her work highly. Whether the methodology or the findings are useful, this is well worth a look if you are working on trust.
Ayios, A. (2003) 'Competence and trust guardians as key elements of building trust in east-west joint ventures in Russia'. Business Ethics: A European Review, 12 (2). pp. 190 - 202. doi: 10.1111/1467-8608.00318
Ayios, A. (2004) Trust and Western-Russian business relationships. Ashgate Publishing http://www.amazon.co.uk/Trust-Western-Russian-Business-Relationships-Angela/dp/0754636542
Trust is a fuzzy factor. It cannot be categorized as 0 trust or 100% trust. I am not very sure about the literature of this domain, but i hope there is a chance to develop it highly effective if you trust as a fuzzy factor and fuzzy cognitive maps can be used to develop it for a broader area.