How would you explain objectivism and subjectivism in a business research?

There is a clear criterion: research relies on subjectivity if the researcher believes that facts are constructed in his mind, while objectivity means that facts stem from the subject. if you do not distinguish or do not care about this issue this means that you adopt pragmatism.

Regards

Objectivism informs Quantitative research, Subjectivism informs qualitative research which assumes that knowledge is socially constructed.

Mehtab Khan, The disruptive innovation you have referred to sounds like that is your theoretical framework, not epistemology. Check! . Your Epistemologoval assumption is your philosophical view of what counts as knowledge and how to access eg Constructionism

عبدالله البريدي Abdullah Al-Beraidi

Many thanks for your reply.

Yes, the approach is pragmatic as it deals with a practical business/research problem,

"A growth of Airbnb creating a disruptive threat and challenges to the hotel industry in London, United Kingdom".

Do you suggest that subjectivism and objectivism don't fall in if the paradigm is pragmatic?

Joseph Kipkorir Cheruiyot

Many thanks for your feedback.

It's a case study approach, and I'm using the mixed methods and data analysis approach. Yes, one of my aims is to come up the with conceptual framework.

Mehtab are most welcome.

In some cases of using the pragmatic approach, the researcher is able to activate both objectivity and subjectivity, how?

- Objectivity: Uses a questionnaire through which he looks at the flow of facts (= results) from the subject being researched.

- Subjectivity: Uses interviews or observations that believe that facts are fabricated inside the researcher's mind through the constructive interpretive approach.

Here things may seem clear or calm, but what if there is a conflict between quantitative and qualitative results?

In this case, the researcher is required to take off the robe of pragmatism, and wear the garb of objectivity or subjectivity.

I hope this answer clarifies something that you are looking for.

My greetings

عبدالله البريدي Abdullah Al-Beraidi

Many thanks again for your reply and feedback.

عبدالله البريدي Abdullah Al-Beraidi

Hi there,

I am still trying to get my head around the concepts and the dichotomies.

I would like to know if I understood it correctly, please. Thanks.

I may not go on to explaining objectivism and subjectivism as the research paradigm is pragmatism.

But this may likely to change after the data analysis results show any differences.

I have two different audiences 1) London Travellers, 2 Hoteliers (CEOs/MDs)

For Travellers survey questionnaire is used with open-end interlinked questions. And for the latter again the internet questionnaire with "open-end questions.

So I shouldn't be bothered about objectivism and subjectivism, should I?

In order to understand this issue well I will put it this way. The new researcher needs, at the beginning of his/her research practice, to form what we can call "Epistemological Doctrine" by specifying which methodological methods bring us closer to facts or accuracy, are they:

- Objectivism / Positivism: Using questionnaires and quantitative analysis. or

- Subjectivism / Constructivism or interpretivism : using observations, interviews, and document analysis.

It is evident in the case of conflicting results, as the researcher is directly inclined to the methodological method he or she believes the most accurate. For those whose epistemological doctrine has been established, it appears even with no contradiction, as the researcher enslaved from the outset the method in which he or she did not believe, whether quantitative or qualitative, because he or she believed that it was unable to reach the facts.

Practically, I suggest that you suppress the pragmatic approach at this stage with its quantitative and qualitative aspects, without going into epistemological details: objectivism , subjectivism , and so on.. After a while, and with more reading in the epistemological literature and through research practice itself, your epistemological doctrine may be formed and developed, which pushes you to add new parts to the methodology, to express what you see closer to facts or accuracy. This means that our methodology is evolving and deepening over time, especially at the beginning of our research practices.

Ready to clarify more if you need it now or later as needed.

My greetings

عبدالله البريدي Abdullah Al-Beraidi

Okay, thanks for the reply. Much appreciated!

Bonjour

Il me semble que la question de subjectivisme et objectivisme dans les relations commerciales forme un langage hybride. Parfois, on se restreint à la logique et on décrit le produit scientifiquement, on s'arrête sur ses performances, son utilité et ses usages. Et parfois, on se glisse pour pousser le client à l'achat. Pour ce dernier point, on fait même recours à la publicité qui est une manière permettant d'envelopper le produit dans un moule esthétique pour en augmenter sa réception.

Merci Salem pour votre réponse!!