How to curb the growing scale of disinformation, including social media-generated factoids, deepfakey through the use of generative artificial intelligence technology?

In order to reduce the growing scale of disinformation, including disinformation generated in social media through in the increasing scale of emerging fakenews, deepfakes, disinformation generated through the use of applications available on the Internet based on generative artificial intelligence technology, the just mentioned GAI technology can be used. Constantly improved, taught to carry out new types of activities, tasks and commands, intelligent chatbots and other applications based on generative artificial intelligence technology can be applied to identify instances of disinformation spread primarily in online social media. The aforementioned disinformation is particularly dangerous for children and adolescents, it can significantly affect the world view of the general public's awareness of certain issues, it can affect the formation of development trends of certain social processes, it can affect the results of parliamentary and presidential elections, it can also affect the level of sales of certain types of products and services, and so on. In the absence of a developed institutional system of media control institutions, including the new online media; lack of a developed system of control of the level of objectivity of content directed to citizens in advertising campaigns; lack of consideration of the issue of disinformation analysis by competition and consumer protection institutions; lack of or poorly functioning democracy protection institutions; lack of institutions that reliably take care of a high level of journalistic ethics and media independence, the scale of disinformation of citizens by various groups of influence, including public institutions and commercially operating business entities may be high and may generate high social costs. Accordingly, new technologies of Industry 4.0/5.0, including generative artificial intelligence (GAI) technologies, should be involved in order to reduce the scale of growing disinformation, including the generation of factoids, deepfakes, etc. in social media. The aforementioned GAI technologies can help identify fakenews pseudo-journalistic content, identify photos containing deepfakes, identify factually incorrect content contained in banners, spots and advertising videos published in various media as part of ongoing advertising and promotional campaigns aimed at activating sales of various products and services.

I described the applications of Big Data technologies in sentiment analysis, business analytics and risk management in an article of my co-authorship:

APPLICATION OF DATA BASE SYSTEMS BIG DATA AND BUSINESS INTELLIGENCE SOFTWARE IN INTEGRATED RISK MANAGEMENT IN ORGANIZATION

Article APPLICATION OF DATA BASE SYSTEMS BIG DATA AND BUSINESS INTEL...

I described the key issues of opportunities and threats to the development of artificial intelligence technology in my article below:

OPPORTUNITIES AND THREATS TO THE DEVELOPMENT OF ARTIFICIAL INTELLIGENCE APPLICATIONS AND THE NEED FOR NORMATIVE REGULATION OF THIS DEVELOPMENT

Article OPPORTUNITIES AND THREATS TO THE DEVELOPMENT OF ARTIFICIAL I...

In view of the above, I address the following question to the esteemed community of scientists and researchers:

How to curb the growing scale of disinformation, including social media generated factoids, deepfakey through the use of generative artificial intelligence technology?

How to curb disinformation generated in social media using artificial intelligence?

What do you think about this topic?

What is your opinion on this issue?

Please answer,

I invite everyone to join the discussion,

Thank you very much,

Best regards,

Dariusz Prokopowicz

The above text is entirely my own work written by me on the basis of my research.

In writing this text I did not use other sources or automatic text generation systems.

Copyright by Dariusz Prokopowicz