Dear Dr. Baumann:

Firstly, I recommend you the already classical works of Geert Hofstede et al. about cultural dimensions. With universal pretentions, and initially built on four dimensions, his model included a fifth one, labeled "Confucian Work Dynamism", associated with "hard work" and economic growth. You can find some references here:

http://www2.seminolestate.edu/falbritton/Summer%202009/FHI/Articles/Hofstede.confucious%20connection%20120505%20science%20direct.pdf

http://scholarworks.gvsu.edu/cgi/viewcontent.cgi?article=1014&context=orpc

Secondly, I recommend you the following book:

Hwang, K. (2012). Foundations of Chinese psychology: Confucian social relations. New York: Springer.

Good luck!!!

How to measure Confucianism? In what perspective you want to measure Confucianism? education, economics, political?

Hello Dr Baumann,

If you're still looking for this question, you should check out the following recent paper by some very good colleagues of mine:

W. Yao (*) • C. Baumann • L.P. Tan (2015), Wine Brand Category Choice and Confucianism: A Purchase Motivation Comparison of Caucasian, Chinese and Korean Consumer, in F.J. Martı´nez-Lo´pez et al. (eds.), Advances in National Brand and Private Label Marketing, Springer Proceedings in Business and Economics, DOI 10.1007/978-3-319-20182-5_3