Nowadays, there are bunch of publishers of research journals. Many of those publishers are different from the conventionally established and mostly cited publishers. Yet, they claim as being high impact publishers and present quit high figures as their 'IFs'. Researchers particularly in the developing world complacently declare their articles being published in 'High Impact' journals, sometimes as high as 31 to 37 IFs as long as I have found (science stream). As such I can't doubt the claims and efforts such scientists have made in their research. But I am afraid, some of those journals, commonly not heard as existing are simply mocking researchers for making money (they often charge money from authors). This may eventually ruin someone's research efforts because of being a part of less trustworthy publisher. Amidst the claims of reasonable IFs and luring of comparatively easy acceptance of the articles, how could a beginner researcher make a good choice of a publisher?