Present it in a thesis statement and a hypothesis.
There is a correlation between social media and consumer buying behavior in the fashion-retail industry.
Dear Em Cr,
A thesis is a statement that requires verification in order to possibly confirm or disprove it. A hypothesis is a formulated theory containing elements of a new category of information and / or knowledge in the context of a specific scientific discipline or field of knowledge, and should be verified using specific research methods and modern analytical instruments to clarify the theory, information, data, etc. it consists of, and in order to fully explain, characterize the research problem, verify the assumptions and methodological foundations of its development and also verify all aspects of its functioning in order to possibly confirm or disprove it by subsequent research centers.
Best regards,
Dariusz Prokopowicz
Dear Em Cr,
Thesis is a statement based on a theory that has to be presented as a premise to be maintained and/or proved. Based on the (thesis) statement, we will analyse a situation to explore a research problem and a related research question.
In this context, a hypothesis can act a tentative solution to the research question (problem) that needs to be verified with statistical and/or descriptive analyses.
As per your statement:
There is a correlation between social media and consumer buying behaviour in the fashion retail industry.
A thesis can theoretically endorse a strong relationship between social media and consumer buying behaviour. When this relationship needs to be checked in the fashion retail industry, you select a specific area to confirm the theoretical statement (Thesis), based on a problem you identify in the area with a proposed research question on the theoretically established relationship (say the research question is: "Do the Social Media has a positive relationship to Consumer Buying Behaviour in the fashion retail industry?".
Hence the hypothesis is a tentative answer to the research question:
"HA: There is a positive relationship between social media and consumer buying behaviour in the fashion retail industry."
Please note that in social science studies, the hypotheses to be formulated should be the alternative hypotheses, NOT the null hypotheses.
Hope the above can help you in your studies. Good luck.
Regards,
S. Senthilnathan.
Dear Em Cr,
A hypothesis is a statement that introduces a research question and proposes an expected result. More importantly, you need to build a robust testable hypothesis for your research. A testable hypothesis can be proved or disproved as a result of experimentation, also the results of the hypothesis must be reproducible. Without these criteria, the hypothesis and the results will be vague. As a result, the experiment will not prove or disprove anything significant.
A testable hypothesis is not a simple statement. It is an intricate statement that needs to offer a clear introduction to a scientific experiment, its intentions, and the possible outcomes. However, there are some important things to consider when building a compelling hypothesis.
- Badges
- Science topic
- Similar topics
- Social Science
- Media
- Social Media