In coding the interviews, sometimes it is hard to find the exact or equivalent words for a concept emerged. However, the researcher does know the concept through his/her own interpretation and sometimes through literature. For example, in coding the ICT-related stuff, one of the interviewees referred to the concept of 'being careful to avoid showing unnecessary things to students'. What he said was well echoed in a literature found which labels that as 'exercise appropriate caution'. Therefore, the researcher should code as "carefullness in using the ICT', or 'exercise appropriate caution in ICT use'? So, please share your views in coding such kind of content.
To me, neither codes seem appropriate (truthful). So, you need to open up a new code: 'Do not overload the student with superfluous topics.' Of course, 'unnecessary' may be the respondent's code for 'ads', 'untruthful pages' or 'evil pages'. This interpretation would require different new codes to be created.
In order to code a text from an interview, I used to follow several steps.
(1) Which is the (cloud / semantic field / conceptual zone) I like to ask for?
(2) What answers should I expect?
To gain knowledge about (1) and (2) one needs several (more than one) pilot surveys
(3) What categories / concepts seem involved in the answers received?
Finally, one is prepared to code the expected answers. (No expected answers should go to another research or to an appendix.)
If you lack a frame, Ian's answer fits well your question.
I am currently using NVIVO 10 for data analysis and can identify with your observations.
The coding can be inductive and deductive. In the case of inductive coding (e.g. Grounded Theory), it is good to find the appropriate word or phrase which (in your opinion) best represents a key point in your data (Node in NVIVO). NVIVO allows you to change that when come up with a better word/phrase later.
Conversely, in deductive coding, you could start with a pre-existing code from the literature and proceed by finding instances in the data that match that pre-existing code.
You could start with Ian's Kennedy's suggestion: 'Do not overload the student with superfluous topics.' You may decide to change that when you find a more appropriate word/phrase to represent the content of the node.
Good luck!
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