Because the content would be culturally relevant and sensitive. See the attached that shows what happens when you have U.S. centric curriculum for international students.
Best regards,
Debra
Article Workforce Education and Development (WED): Graduate Students...
Data Generation I: International and invisible in a workforce edu...
Article Cultural Sensitivity Needed in Online Discussion Rubric Language
Asia is very diverse and even within Asia individual groups may wish to develop their own MOOCs. Building a MOOC for a smaller more targeted audience can be justified if you can keep the development costs down - we're working on that at moocs4all.eu