As we develop Insightflow, we are looking at the world in terms of tools, accessible research (especially primary sources, but also looking at moving towards an open research environment) and finally a community of professionals and clients.
Have the differences in data collection been beneficial to your research processes?
Where do you think we should focus to provide happiness to the market research and insights ecosystem?
I'm genuinely curious to hear your opinions on these questions!
The major fro my postgraduate students is that they now ,need to collect there data via online conduits and using software such a Google Forms. Some have progressed very well, whereas others are struggling especially when collecting data from the informal sector that does not have good online access or proficiency.
Market research moved online. An adjustment to the new reality is needed. If before in-depth interviews could be even 2-3 hours long it is not the case for zoom, skype etc. Same with focus groups. From the other hand, people are very happy to talk and provide you with information as most work from home.
Olga Rauhut Kompaniets do you find that your data has less depth considering the length of interview has changed? Have your analyses changed at all?
Rodney Duffett how have your students managed around the informal sector? Have they come up with any new methods that have surprised you?
Sophiia Marie deFaia as for real, not at all. Interviewees are more happy to talk right now, they feel more relaxed and opened since they are at home. An office space can create some pressure and influence the interview process
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I am having a meeting with my master students tomorrow, so will find out what they have done to get the last interviews. I previously suggested that do these via the telephone.
Dear, Sophiia Marie deFaia
Online collection if data, Googleform and covid as New dimension.
I spoke to my students and they conducted interviews via the telephone to complete their last interviews.
Undoubtedly, everything migrated to virtuality, my master's students have difficulty when they send the survey and do not receive a response, because in my country Peru there is mistrust in people when they receive an unknown email. We have improved the introductory content making it more friendly and credible, the response level increased by 20%
Rodney Duffett thank you for your input!
Jorge Alberto Aparicio Ballena what kind of improvements have your students made to make it more friendly? Do you feel like that's a process that will be carried on in future data collection?
it has made it almost impossible to reach out to target populations in remote areas with limited internet access due to travel restrictions.
Sophiia:
They have improved the design of their questionnaires, they have put a lot of desire and they do many pilots until they reach the best questionnaire design.
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