In order to design and develop a eco-friendly product or service, which tools business enterprise should use to capture the acceptance of it at a variable premium.
There is a huge range of products, such as furniture, which can not afford to damage the environment. In that case, they need to prove the origin of their raw materials. Also, they can not be more expensive than previously.
Personally, i do not believe in going green concept. It´s quite wide and miss-leading.
Eco-friendly is the right term to use. Plus it will keep the company safe, as the green regulation are becoming tougher and even an honest mistake can be devastating.
Marketing is the most efficient channel to orientate the attention of customers. Besides, when it comes to this type of matter, the company should be ready to complete transparency and honesty.
I believe also that is a matter of social responsibility, where companies should adapt a trade-on mentality and not necessary go for a premium price and target a higher profit as they do so.
Dear Sandeep Gupta : departing from problems (reactive), such as plastic waste, products that cause global warming, factory waste, soil and water pollution due to chemical waste, and much more. This condition will inspire what products must be made so that the negative conditions above can be decomposed and eliminated or reduced? so nature can breathe more! and society, citizens, consumers also feel positive benefits. who is responsible? there are two (1) governments, and (2) residents as consumers. discussions about environmentally friendly are now very complex and complicated, but must continue to be sought. Indonesia is now fighting with plastic waste. policy makers (government) must succeed in "reaching out" to citizens, so that their policies can be successfully implemented. thank you.
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