How does the UP Millets Revival Programme aim to strengthen the value chain from millet production to processing, marketing, and consumption?

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Himanshu Tiwari

The UP Millets Revival Programme strengthens the millet value chain through an integrated approach:

Production: Promotes climate-resilient, high-yielding millet varieties and improved agronomic practices among farmers.
Processing: Supports establishment of small-scale and micro-processing units, modern milling technology, and value-added product development.
Marketing: Facilitates market linkages via Farmer Producer Organizations (FPOs), cooperatives, institutional buyers, and public procurement systems.
Consumption: Encourages inclusion of millets in PDS, ICDS, and Mid-Day Meal schemes, and raises consumer awareness about nutritional benefits.
Capacity building: Provides training to farmers, processors, and other stakeholders for sustainable adoption and scaling.

This end-to-end strategy ensures enhanced farmer income, reduced post-harvest losses, and improved nutritional security across the state.

Chuck A Arize

The UP Millets Revival Programme aims to strengthen the value chain by supporting production through improved seeds and practices, establishing processing clusters, promoting millet-based products, creating market linkages, and running awareness campaigns to boost demand and consumption.