I assume the data provided for the marketers insights (Such as saved post and data of those who likes the business' post) in the social media are not credible. Assuming so since the insights provided are not being transparent (e.g. cant see who saved the post), not actual numbers of real people (e.g. fake acc) and etc. In short, is there a measurement for data credibility that perhaps include data transparency, authenticity and reliability? Than you in advance!
I would say you refer to statistical representativeness, if it is that way I would have a look to this series of videos: https://www.youtube.com/watch?v=9GtaIHFuEZU&list=PLIeGtxpvyG-KkhLBDGW3Jp3ThPAEQvMfk
Please read (PDF) Corporate Social Responsibility, and Employee Commitment in Libyan (researchgate.net)
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