By now, many companies have decided that big data is not just a buzzword, but a new fact of business life -- one that requires having strategies in place for managing large volumes of both structured and unstructured data. And with the reality of big data comes the challenge of analyzing it in a way that brings real business value. Business and IT leaders who started by addressing big data management issues are now looking to use big data analytics to identify trends, detect patterns and glean other valuable findings from the sea of information available to them.
It can be tempting to just go out and buy big data analytics software, thinking it will be the answer to your company's business needs. But big data analytics technologies on their own aren't sufficient to handle the task. Well-planned analytical processes and people with the talent and skills needed to leverage the technologies are essential to carry out an effective big data analytics initiative. Buying additional tools beyond an organization's existing business intelligence and analytics applications may not even be necessary depending on a project's particular business goals.
This Essential Guide consists of articles and videos that offer tips and practical advice on implementing successful big data analytics projects. Use the information resources collected here to learn about big data analytics best practices from experienced users and industry analysts -- from identifying business goals to selecting the best big data analytics tools for your organization's needs.
1Business benefits
Real-world experiences with big data analytics tools
Technology selection is just part of the process when implementing big data projects. Experienced users say it's crucial to evaluate the potential business value that big data software can offer and to keep long-term objectives in mind as you move forward. The articles in this section highlight practical advice on using big data analytics tools, with insights from professionals in retail, healthcare, financial services and other industries.
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Data streaming projects aren't always a big-data deal
Many data streaming applications don't involve huge amounts of information. A case in point: an analytics initiative aimed at speeding the diagnosis of problems with Wi-Fi networking devices. Continue Reading
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Stream processing boosts online ad analytics
Online advertising platform providers Altitude Digital and Sharethrough are both tapping Apache Spark's stream processing capabilities to support more real-time analysis of ad data. Continue Reading
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Health claims processor taps Spark Streaming for better analytics
To give healthcare providers a real-time view of the claims processing operations its systems support, RelayHealth is augmenting its Hadoop cluster with Spark's stream processing module. Continue Reading
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Don’t let big data complexity deter you
Complexity can seem like a burden to already overworked IT departments -- but when it comes to your organization's big data implementation, there's a good reason for all those systems. Continue Reading
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Don’t let your analytics projects fall victim to big data myths
A number of myths about big data have proliferated in recent years. Don't let these common misperceptions kill your analytics project. Continue Reading
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Companies opt for long view on managing big data projects
Learn how health system UPMC and financial services firm CIBC are adopting long-term strategies on their big data programs, buying tools as needed to support analytics applications. Continue Reading
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Look at the big picture prior to adopting big data tools
An executive from Time Warner Cable explains why it's important to evaluate how big data software fits into your organization's larger business goals. Continue Reading
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Grocery co-op looks to big data system to improve sales analysis
Allegiance Retail Services, a mid-Atlantic supermarket co-operative, is deploying a cloud-based big data platform in place of a homegrown system that fell short on analytics power. Continue Reading
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Clear heads, open eyes required on big data technology decisions
Users and analysts caution that companies shouldn't plunge into using Hadoop or other big data technologies before making sure they're a good fit for business needs. Continue Reading
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Food service company mines big data to reduce theft by workers
Compass Group Canada has started mining pools of big data to help identify ways to stop employee theft, which is a major cause of inventory loss at its food service locations. Continue Reading
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Careful data analysis vital to deriving value from big data projects
Big data projects must include a well-thought-out plan for analyzing the collected data in order to demonstrate value to business executives. Continue Reading
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Get big data analytics results with small sample sizes
Data analysts often can find useful information by examining only a small sample of available data, streamlining the big data analytics process. Continue Reading
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Carpet maker weaves together data sets to help optimize pricing
Shaw Industries had all the data it needed to track and analyze the pricing of its commercial carpeting, but integrating the information was a tall order. Continue Reading
2New developments
Opportunities and evolution in big data analytics processes
As big data analytics tools and processes mature, organizations face additional challenges but can benefit from their own experiences, helpful discoveries by other users and analysts, and technology improvements. Big data environments are becoming a friendlier place for analytics because of upgraded platforms and a better understanding of data analysis tools. In this section, dig deeper into the evolving world of big data analytics.
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Real-time data streaming can help organizations get ahead of events
Technologies that support real-time data streaming and analytics aren't for everyone, but they can aid organizations that need to quickly assess large volumes of incoming information. Continue Reading
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Big data trends to keep an eye on
Although the main trends in big data for 2015 may not be a huge departure from the previous year, businesses should still understand what's new in the world of big data analysis techniques. Continue Reading
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Predictive models require the right understanding of big data analytics
Before starting the analytical modeling process for big data analytics applications, organizations need to have the right skills in place -- and figure out how much data needs to be analyzed to produce accurate findings. Continue Reading
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Big data project helps to improve farm irrigation efforts
The Flint River Partnership is testing technology that analyzes a variety of data to generate localized weather forecasts for farmers in Georgia. Continue Reading
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Utility turns to sensors to gain big data edge
Big data analytics processes on data from sensors and log files can propel users to competitive advantages, but a lot of refining is required first. Continue Reading
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To-do items for big data analytics project managers
Consultant Rick Sherman offers a checklist of recommended project management steps for getting big data analytics programs off to a good start. Continue Reading
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Made for each other: Big data and analytics
Big data analytics initiatives can pay big business dividends. But pitfalls can get in the way of their potential, so make sure your big data project is primed for success. Continue Reading
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New analytics needs call for additions to data warehouse architectures
Consultants Claudia Imhoff and Colin White outline an extended business intelligence and analytics architecture that can accommodate big data data analysis tools. Continue Reading
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Experts tweet on best ways to inject big data skills into workforce
Big data experts Boris Evelson and Wayne Eckerson shared ideas for addressing the widespread lack of big data skills in a tweet jam hosted by SearchBusinessAnalytics. Continue Reading
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Hadoop 2's improved framework better supports data analytics uses
In the Hadoop 2 framework, resource and application management are separate, which facilitates analytics applications in big data environments. Continue Reading
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Access, analyze big data with the right SQL-on-Hadoop engine
It's important to carefully evaluate the differences between the growing number of query engines that access Hadoop data for analysis using SQL, says consultant Rick van der Lans. Continue Reading
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Marketers gain competitive edge with big data, data discovery tools
Marketers have a new world of opportunities thanks to big data, and data discovery tools can help them take advantage, according to Babson professor Tom Davenport. Continue Reading
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Track the maturity of your big data analytics program
The Data Warehousing Institute has created a Big Data Maturity Model that lets companies benchmark themselves on five specific dimensions of the big data management and analytics process. Continue Reading
Very interesting question Dear Prof. Shafagat Mahmudova.
The following external blog says that Big Data Analytics and AI querying is still a technical challenge. and that the technologies that exist today are broken down into four, high-level examples [1]:
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