Dear @Katarzyna, here is fine new metrics! How to Measure a College’s Value!

It is about measuring the value of HEI through college graduates (Gallup-Purdue Index)...

http://www.nytimes.com/2015/09/13/opinion/sunday/frank-bruni-how-to-measure-a-colleges-value.html?_r=0

Hello Katarzyna,

I don't know whether you came across any of my work.  If you don't find it here, just email me and I'll send it.  I discuss HEI brand equity.  As far as brand value, I do not have hard data.  I suggest contacting Jane Hemsley-Brown, one of the editors at JMHE.  Tell her I said hi!

Best regards,

Robert

Dear Katarzyna. 

I suggest to look following link for a sample http://www.urapcenter.org/2014/ 

best wishes

Halil,

Good source.  She also wants to take advantage of other ranking systems, since URAP seems to focus primarily on research strength.  While important, RS may not fit for all HEI.  Here in the U.S. the government is making noise about developing a raning system, but that seems to be (unfortunately) pegged to the fact that the government is now funding all financing, so many suspect the ranking may not be completely unbiased!

Hi,

You can search under university image concept also you may search about student preferences.

There are many researches about university brand in view of students.

Best Regards

Dear @Katarzyna, here is fine new metrics! How to Measure a College’s Value!

It is about measuring the value of HEI through college graduates (Gallup-Purdue Index)...

http://www.nytimes.com/2015/09/13/opinion/sunday/frank-bruni-how-to-measure-a-colleges-value.html?_r=0

Dear Katarzyna,

An interesting opinion from the NYT regarding Gallup-Purdue Index.  But one must notice a key paragraph: The index measures success not in dollars and lofty job titles but in graduates’ professed engagement in their employment and, separately, their assessments of their own well-being, as determined by their reported satisfaction with five dimensions of life: their relationships, their physical health, their community, their economic situation and their sense of purpose.  The index thus in effect tries to rate "happiness" in their life, a worthwhile goal.  But to rate a school just on happiness, and ignore dollars has to be acknowledged.  Money is not everything, but lack of money cannot be dismissed in today's world, especially given the level of debt many students may end up with.

So in relation to your question, value is relative.  Relative to what the "customer"/student desires.

Best regards

Suggestion of method: I think universities can raise capital by forming their own virtual currencies. Brand assets usually do not appear on balance sheets because accounting rules prohibit it. If Ethereum ERC20 tokens, for example, backed by brand values, are sold and traded on public cryptocurrency exchanges, the public can value the brands via the markets.

Marquard,

One problem is that "the public" is influenced by the HEI ranking systems. Here in the US, the US News World Report ranking weights "How college Presidents rate other schools" for 25% of the rank! So if your President employs good pr vis-a-vis other presidents, the school rank goes up, and vice versa. Even if all the other wonderful things about the school enhance its reputation (graduates can think, hold good jobs, be productive, etc., and faculty are published, etc., etc.,) yet the president fails in PR, the school suffers in the ranking. Wall street is somewhat similar, thus cryptocurrency exchanges will perpetuate the same problem, perhaps.

Robert, an idea is to form a new asset class, "investors" can buy into, on virtual currency exchanges. Value changes and return on "investment" could be reflected in the value of the tokens. At non-profit institutions interest and dividends are not relevant, but those brands still have value. Maximum-profit-per-individual (MPPI), which is part of cash flow valuation theory for "securities", is in a sense, "negative" because it causes economic problems to some and benefit for others. The envisaged new asset class will not be valued with only securities' valuation theory. Securities are valued primarily with reference to cash flow (the essence). The new asset class (it needs a name) will be valued according to non-reductionist philosophical theories, whereby different aspects are considered.