All trade is now massively broadened to social networks. Products are no longer thought for a country but to market them globally, the logic of money and consumption has changed.
Social media analytics is the practice of gathering data from social media websites and analyzing that data using social media analytics tools to make business decisions. The most common use of social media analytics is to mine customer sentiment to support marketing and customer service activities. Opinion mining can be useful in several ways. It can help marketers evaluate the success of an ad campaign or new product launch, determine which versions of a product or service are popular and identify which demographics like or dislike particular product features