I aiming to research in application of Machine Learning in customer buying behaviours in fresh food manufacturing industry. The previous studies has been disregraded many factors such as social media, communication within online apps. I would utilise big data analysis for better understanding of model requirements.
Any comments and feedback really welcomin.
https://becominghuman.ai/predicting-buying-behavior-using-machine-learning-a-case-study-on-sales-prospecting-part-i-3bf455486e5d
https://www.strong.io/blog/predicting-customer-behavior-machine-learning-to-identify-paying-customers
https://pdfs.semanticscholar.org/62b8/7ba825cc562b782af00cb29ecc7ea1581a94.pdf
Article A Machine Learning Framework for Predicting Purchase by Onli...
https://www.techemergence.com/predictive-analytics-for-marketing-whats-possible-and-how-it-works/
The kind and structure of the data you have will determine the suitable ML technique you will adopt.
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