06 February 2020 5 9K Report

SMEs are believed to be key contributors to GDP in many developing economies since they dominate business landscape in proportion to large corporates.

The survival of these small businesses is believed to be hinged on continuous innovative strategies that enables them to stay on top of competition.

Consequently, knowing the importance of innovation/innovative management strategies as an enabler for business continuity and survival will be good input for this work.

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