This research-in-progress explores how indigenous entrepreneurs can strategically adopt emerging technologies from Industry 4.0 and 5.0—such as automation, artificial intelligence, and human-centered innovation—without compromising their cultural identity and traditional practices. It examines the balance between modernization and heritage, focusing on the challenges of socio-cultural resistance and the need to align modern entrepreneurial models with indigenous worldviews. This study seeks to open a dialogue on how indigenous values can shape, rather than be replaced by, technological advancement. Your insights, experiences, and perspectives are invited to help deepen this exploration and support inclusive, culturally grounded innovation.