When I need to write such things, e.g. for a website, I just put down a few sentences of what interests me most. If this is more serious stuff, like a grant application or so, you might want to be slightly more specific and talk about the methodology that you use as well. There are probably more strategic answers to your question, but I usually try to put myself in the readers' shoes and think about what they might want to know about me. Checking the websites of your favourite researchers might also help to get an idea of how to write your statement.