Hi everyone,
I need your help. I am working on a project in strategy marketing which is about corporate scandals and I need to define and measure what is a "corporate scandal." I work with secondary data by merging databases.
My first question is: There are product recalls, corporate problems, corporate crises, and so on, but my issue is: "When does it become, or can we consider it as a corporate scandal?" Where are the boundaries between problem, crisis, and scandal?
My second question and issue is about the level of a corporate scandal and how to measure a corporate scandal: small, medium, big. How can I define the level of a corporate scandal? Do you think I need to define and choose arbitrarily their level and (of course) justify my choices OR is there any scale and articles (in top journals) that I can rely on?
I appreciate your valuable comments and I thank you in advance for your help.
I wish you a productive day.
Best,
Dimitri
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