Himanshu Tiwari

The Geographical Indication (GI) tagging of Kala Namak rice serves as a powerful tool for enhancing rural economies, increasing the market value of the product, and protecting traditional knowledge. Through strategic utilization of the GI status, Kala Namak rice can be positioned as a premium, authentic product in both domestic and international markets, thereby directly increasing farmers' incomes and encouraging local development.

However, the key challenge lies in balancing commercialization with the preservation of traditional practices and environmental sustainability. To ensure the sustainable valorization of the GI tag, it is essential to implement mechanisms that promote environmentally friendly cultivation methods, such as the use of organic fertilizers, biodiversity conservation, and efficient water management. Introducing certification systems for sustainable production and educating farmers on climate-smart agriculture can further contribute to preserving the ecosystem of the region where Kala Namak is grown.

The GI tag for Kala Namak rice should be more than a marketing label—it must become a vehicle for sustainable rural development, environmental protection, and cultural preservation. Establishing local cooperatives, supporting public and international institutions, and linking production with ecotourism can further strengthen the value chain without compromising authenticity or natural resources.