So this seems like a sequel to your previous question on whether SM influences buying decisions. Social media plays a pivotal role in that we live in cyber space in which we tend to socialize and copy each other. More people display brand name clothes, shoes, and other accessories over the social media. Which in turn changes consumer behaviors in that brands promoted by "cool people" are envied.
Yes, absolutely social media can influence consumers buying decision. There are several stages to buy an item. What social media do is raising awareness and help the consumer discover new items. It is a key component of organizations’ marketing strategies these days and it’s for good or bad reason. Social media is increasingly being used by buyers to research the buyer's background, litigations and online consumer forums are being used to gather hands-on information about the seller.
If a buyer posts anything negative about the company, the latter is quick enough to respond to the query or solve the issue. However, some organizations also use it to post false good experiences to boost their brands. This is creating an imbalance in digital world.
So this seems like a sequel to your previous question on whether SM influences buying decisions. Social media plays a pivotal role in that we live in cyber space in which we tend to socialize and copy each other. More people display brand name clothes, shoes, and other accessories over the social media. Which in turn changes consumer behaviors in that brands promoted by "cool people" are envied.
There is no doubt that the "influence" is there.
Personally, I only buy what I need, considering the characteristics of the various products / services, without being "influenced".
Todays buyers are self directed they research about your brand ,product service online or through their network before making their purchase decisions. ... Social media can impact consumer buying decision. Effective use of social media can optimize your lead conversion efforts by impacting your consumers buying decision
Social media helps create virtual realities about which products are popular.
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