Hi thank you for all your help so far.
I've created a scatter graph to show the relationship between a positive response to a social media post, and purchase intent.
Now, I used a Likert Scale for the questions. I did it slightly oddly with 1 = Totally Agree and 5 = totally disagree. It is causing me some confusion upon analysis!
I think this is saying that participants who did not have a positive response also do not gain any purchase intent?
Does that mean that those who DID have a positive response do gain an intent to purchase?
Looking at this graph, with the likert scale used in mind, what relationship is being shown?
Hello Phi,
Assuming both the "purchase intent" and the "positive response" are scaled so that 1 = Agree and 5 = Disagree, then there appears to be a positive relationship, such that those with more positive response (lower values, rather than higher values) are more likely to be positively inclined towards intent to purchase (again, lower values, rather than higher values).
Unless you specifically manipulated one variable, you can't conclude that this relationship is causal in form (I'm referring to your text, "....do gain an intent to purchase").
Good luck with your work.
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