Hello, I wonder what is the different between design and approach? And the differences between approach and method in qualitative research? Would appreciate referring to a method book or website. Many thanks
According to Sekaran (2003) a research design is set up to decide on, among other issues, how to collect further data, analyze and interpret them, and finally, to provide an answer to the problem.
Sekaran (2003) has identified six elements of research design. They are listed below.
1. Purpose of the study
2. Type of investigation
3. Extent of researcher interference
4. Study setting
5. Unit of analysis
6. The time horizon
Sekaran (2003) wrote:
“The researcher would determine the appropriate decisions to be made in the study design based on the problem definition, the research objectives, the extent of rigor desired, and cost considerations. Sometimes, because of the time and costs involved, a researcher might be constrained to settle for less than the ideal research design. For instance, the researcher might have to conduct a cross-sectional instead of a longitudinal study, do a field study rather than an experimental design, choose a smaller rather than a larger sample size, and so on, thus sub-optimizing the research design decisions and settling for a lower level of scientific rigor because of resource constraints."
Methodology
The theory of how research should be undertaken, including the theoretical and philosophical assumptions upon which research is based and the implications of these for the method or methods adopted (Saunders, 2007).
Method
The techniques and procedures used to obtain and analyze research data, including for example questionnaires, observation, interviews and statistical and non statistical techniques (Saunders, 2007).
Research approach
Saunders (2007) states that research approach is a general term for inductive or deductive research approach.
Reference
Saunders, M.N., 2007. Research methods for business students, 5/e. Pearson Education India.
Sekaran, U., 2003. Research methods for business: A skill building approach. John Wiley & Sons.
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