Hello, I think the first thing is to determine the target audience that the site, product or service will be focused on. We remember that there is a lot of talk about UX, raising information from the target audience will help you see what the user wants, then you can use Card Sorting to determine the motivations of use and contrast with statistical data that provide content location, navigation, language, hierarchies among others. You can make two prototypes and experiment with CrazyEgg or UX Check or one of your preferences and measure the terms that most identify the users used in the test and you would have more clear words to include in your interface. The user focus involved with IT is important to consider.