Some types of products and services are promoted in advertising campaigns in various types of media.
Some are advertised mainly in traditional media and others, or mainly in new online media.
Considering the dynamic development of internet marketing, the question arises whether there are already specific types of products or services that are mainly advertised in new online media?
One of the dynamically developing types of internet portals providing specific information services are social media portals, ie YouTube, Facebook, Tweeter, LinkedIn, Instagram, Google+, Pinterest, Snapchat and others.
In view of the above, the current question is: For what types of products or services advertising on social media portals is the most effective?
Please, answer, comments. I invite you to the discussion.
Digital products or services like apps and VPNs might need advertising only online as they can be consumed only online.
However, I would say that for most products we no longer need to distinguish online and offline advertising as two extremely different forms.
If your product is not illegal to advertise (tobacco, weapons, drugs etc.), you can easily find your target audience online for whatever thing you are selling and achieve great results. The same goes to traditional media as you can reach different audiences on different traditional media, for example Cosmopolitan vs. Forbes.
I don' t think it is the type of pruduts/ services that matter, but your target consumer segment - age, education...
More than the product, it is the target consumer. Also, it depends on the branding/marketing team how is it managing its social media presence.
You can find many companies (such as Coats PLC, Avery Dennison) which are dealing with industrial products yet they have managed to sustain a strong social media presence.
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