Moving rural tourism from low yield to high yield is a challenge in developing nations. But rurality is regarded very positive in developing nations and the willingness to experience the countryside moves rural tourism high up the value chain.
From a developed country perspective, we find that in many cases it is a matter of perception on the part of the tourist. Any hesitancy seems to relate to factors such as safety, convenience (accommodations, accessibility, etc). If tourists want those conveniences, they travel to places they do not feel compromised. To visit rural, they want rural to be the thing they are visiting, thus they don't mind any negative conveniences.
Robert
If rural tourism includes agrotourism, ecotourism, cultural tourism and so on, then it is absolutely tied to a country's comparative advantages and definitely a benefit to their economy. Just like urban tourism highlights features of developed, industrial places (not entire countries), and therefore attracts visitors looking for this particular type of tourism, so does urban tourism with its own large audiences. Because of its nature it can be easily associated to other types of thematic tourism such as medical or alternative medical, religious and pilgrimage, as well as scientific and research tourism.
Best to you,
MM
Dear Vikneswaran Nair,
For more specific information, refer to these concerning gastro-tourism. We find rural is much more appealing than urban, as the authenticity of rural activities can be economically rewarding, as a means of rural economic development.
Robert
Article Experiencing the experience: an examination of the significa...
Article Gastro-tourism as destination branding in emerging markets
Article Traditional foods in rural villages of the Central Dalmatian...
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