Read "Why Bad Science Persists" via attached link and determine for yourself if the same analysis can be applied to social media in general or is it limited to scientific  endeavors.  With the differences between the two defined as social media is primarily ego driven and scientific endeavors are a combination of ego and monetary gain.  Please share your thoughts.

http://www.economist.com/news/science-and-technology/21707513-poor-scientific-methods-may-be-hereditary-incentive-malus