It is still a dispute about whether advertising is an art or not. We live in a digital age in which so many digital technologies are instantly provided we nearly wake up into new technologies in our daily lives. With new technologies provided, the man has the mind to take advantage of these in his career within its sector. Especially the advertising sector seems to employ new technologies most! Visual creativity plus new technologies!
Can you accept a scriptwriter, a creative as a genius of art and his work as a masterpiece of art?
Can an advertisement be supposed as a work of art?
Why? Why not?
In my believe advertising is a Business with a distinct goal. Although some kind of art could be used in order to achieve marketing objectives.
I think advertising is an art, as advertising require a creative personality who has the talent and follows a new technology, but it needs scientific rules taken from psychology, sociology, and communication in order to be designed in a way that makes it more effective, so advertising is also science.
I firmly believe that 'advertising' is an art to persuade consumers. You need to use skill of visual literacy and the ability to analyze images for their form and meaning to convey the message to end users in the most effective manner. This indicates that advertising art is a form of visual rhetoric.
- Badges
- Science topic
- Similar topics
- Psychology
- Cognitive Science
- Mind